- In this world anything was complicated. Economics and social is easy to understand rather than politics.
- Politics was the most complicated discipline to explain. It only depend on the perception of majority people.
- Perception was a simple theory. War, believe, and religion come from this perception system. And yet, perception became the most powerful weapon to win any war.
- To win cyber warfare, we must change the perception landscape. We must create something that majority can believe it.
- In this era, we have three types of people. Baby boomer, Gen X, and Gen Y. Every group need their own preference of perception especially in the Internet.
- Baby boomer prefer blog and online news. Gen X are opportunists. They need material to believe anything. While Gen Y only spend 3 seconds to read and then believe it.
- The more you use the online sources, the more you will adapt the Gen Y habit. In certain time, in term of online habit, people will turn to be Gen Y although they are Baby Boomers or Gen X.
- So, anybody who can make everything simple, will get million of followers. People need only a three second sources. Read only the title of the news and than believe it.
- Sentences become the most boring information. People need data, pictures, graphics, and short videos.
- So to win the war, we must win the perception battle among the people. Make it simple. As simple as you can.
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